Nobody seems to be talking about the biggest problem of all with Windows 7. Each and every application has a different menu system: messenger, media player, paint/wordpad, calculator, picture viewer etc.
I can’t see how this could be a feature nor a bug. 
What do you think?
The author of the book, Mark Hughes, is the host of Buzz Factor, a radio talk show, and the CEO of Buzzmarketing, a consulting firm. He has also been an executive in Half.com and Pepsi.
The book is divided into sixteen chapters with an introduction and an afterword. Inside it are anecdotes and accounts of how some big brands and not-yet big brands have used buzz marketing, making readers feel like gossip-mongers peeping into the practices of big companies. This approach and the writer’s easy-going style turn this business book into a fun-to-read but very informative and serious work.
When I started reading the first few pages I knew, as a reader, this was a book I shouldn’t miss, since the premise of the book and its entertainment value defied convention. The book was letting its readers peak into those other avenues of marketing that worked better and possibly faster. The aim of this book is to teach its readers buzz marketing so they can “grow faster, expand further, and do it for one-tenth of what it costs by more traditional means.”
Buzz marketing needs people to use their gray matter and steer away from conventional, pushy business tactics. Traditional advertising spends more, gains less. Buzz marketing spends much less, yet gains more cash and people’s trust, because buzz marketing is creative in seeking and employing opportunities.
Defining Web 2.0 has been something like a fun parlor game for a few years now. There’s a long history of people trying to come up with a unified definition of Web 2.0. But like the elusive theory of everything in physics, a single, agreed-upon definition of what Web 2.0 really means has been hard to come by.
Probably the most widely accepted definition is Tim O’Reilly’s compact definition: “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.”
What we generally like to think of as Web 2.0 is “Upgrade your online image,” joining relevant online social communities like LinkedIn, and Twitter, blogging, and making sure your profiles at other social sites are clean of college party photos.
In reality, Web 2.0 has always been a marketing term. The confusion over Web 2.0 — whatever it means and however it is now being used — has been helpful. The discussion that those terms have prompted have been helpful, I think, in figuring out where the web is going and how we’re going to get there; and that’s what is important.
