You’ve probably been using them for over a decade in some instances, but in the rush to get on twitter they are all but forgotten. Blogs, forums, yahoo groups, they’re all still hugely popular. What’s more (apart from the spam) they’re not marketed to. But they’re full of people who are interested in what you have to say.
EN
22
Feb 10
Quasi‐Utility Maximization
Many types of behavior can be well understood in terms of people coherently maximizing utility that they anticipate, but failing to make rational choices because they either don’t think “globally” about all of their choices, or systematically mispredict how they will feel in the future.
21
Feb 10
7 basic principles that influence behavioral economics
- Other people’s behavior matters
- Habits are important
- People are motivated to ‘do the right thing
- People’s self-expectations influence how they behave
- People are loss-averse
- People are bad at computation
- People need to feel involved and effective to make a change
20
Feb 10
Today i started reading about behavioral economics
The standard economic theory is known as neoclassical economics. Neoclassical economics stops short of trying to explain where people’s preferences come from, so it does not take account of the direct influence of other people’s behaviour and social norms on our behaviour. The theory assumes we independently know what we want and that our preferences are fixed. This standard theory is very good at explaining short-term decision-making (I want green vegetables and choose beans as they are on special offer) but cannot explain longer-term changes in preferences (I now only choose organic food). Along the same lines the importance of institutions – both formal institutions such as regulations, and informal ones, for example, how people organize markets – and the evolution of the whole economic system are not subjects of neoclassical analysis.
10
Feb 10
Google Buzz
Google showed that, unlike with Wave, they are willing to integrate Buzz into the majority of their products. Out of the box, It is integrated with Gmail, Google Profile, the mobile homepage, Google Maps mobile and so on. If you think about it, almost everyone who uses any Google Service will be, at least, taking a glimpse to Google Buzz.
Microsoft tried this with their Live Spaces and ‘your network’ crap that just turned Hotmail into an annoying mess. Yahoo tried it and failed with their status updates and ‘connections’. Why does Google think it will succeed where they failed?
6
Feb 10
thought leadership marketing
Gartner’s definition of thought leadership marketing is this:
“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”
Taken from here.
28
Jan 10
Apple iPad no, no, no!
1 no. Safari doesn’t support Flash yet. That either means advertisers will need to stop building ads in Flash (no chance) or publishers will need to build apps of their publications upon the iPad SDK, resulting in a lot more work. It also makes publishers more reliant upon Apple’s own ad-serving platform which was created through the acquisition of Quattro Wireless. Regarding this, the iPad seeks to revolutionize an existing marketplace (content publishing). If the company that owns the platform also owns the ad network, the ad format, and the ad tracking, is that too much control?
2 no. There is no multitasking. If this is supposed to be a replacement for netbooks, how can it possibly not have multitasking? If the CPU is so kick-ass fast, why can’t it multitask?
3 no. I can’t plug-in anything USB (without a special adapter). Not even download photos from my camera?!
You’d expect things like this to get killed in focus group, not touted as “the most important thing” Steve Jobs will ever do. I actually think Steve Jobs And apple wanted to lunch something like the iPhone OS 4.0 but after all the rumor they went with “what the hell, let’s give them what they want.”
For now, I’m willing to think of this thing as being to publishing what the original iPod was to music. Through partnerships, it stands a chance to change the publishing game. Later versions of it could get really interesting. If anything, the original iPhone had a heck of a lot more that sucked about! And look how well that did.
