tudor.totolici

Sales training

tudor.totolici — Tue, 15 Jun 2010 21:10:59 +0000

The existing training methodologies do not explain or fully take into account the human characteristics of the people who actually make the purchase decision. They concentrate on the logical and procedural aspects of the sales cycle. In short, they offer frameworks that are limited to the “tangible” processes of the sales cycle.

Taken from here.

There are more than 3 social networks

tudor.totolici — Sat, 27 Feb 2010 01:58:22 +0000

You’ve probably been using them for over a decade in some instances, but in the rush to get on twitter they are all but forgotten. Blogs, forums, yahoo groups, they’re all still hugely popular. What’s more (apart from the spam) they’re not marketed to. But they’re full of people who are interested in what you have to say.

Is this the future?

tudor.totolici — Sat, 27 Feb 2010 01:19:22 +0000

In a session on Mobile Communications 2.0′ at the Mobile World Congress in Barcelona, Facebooks VP of User Growth, Mobile and International Expansion Chamath Palihapitiya shared the social networking giants current mobile strategy and its plans for the future.

Quasi‐Utility Maximization

tudor.totolici — Mon, 22 Feb 2010 00:35:19 +0000

Many types of behavior can be well understood in terms of people coherently maximizing utility that they anticipate, but failing to make rational choices because they either don’t think “globally” about all of their choices, or systematically mispredict how they will feel in the future.

7 basic principles that influence behavioral economics

tudor.totolici — Sun, 21 Feb 2010 11:12:55 +0000

Other people’s behavior matters
Habits are important
People are motivated to ‘do the right thing
People’s self-expectations influence how they behave
People are loss-averse
People are bad at computation
People need to feel involved and effective to make a change

What is Behavioral Economics?

tudor.totolici — Sat, 20 Feb 2010 16:41:09 +0000

Today i started reading about behavioral economics

tudor.totolici — Sat, 20 Feb 2010 13:26:28 +0000

The standard economic theory is known as neoclassical economics. Neoclassical economics stops short of trying to explain where people’s preferences come from, so it does not take account of the direct influence of other people’s behaviour and social norms on our behaviour. The theory assumes we independently know what we want and that our preferences are fixed. This standard theory is very good at explaining short-term decision-making (I want green vegetables and choose beans as they are on special offer) but cannot explain longer-term changes in preferences (I now only choose organic food). Along the same lines the importance of institutions – both formal institutions such as regulations, and informal ones, for example, how people organize markets – and the evolution of the whole economic system are not subjects of neoclassical analysis.

Google Buzz

tudor.totolici — Wed, 10 Feb 2010 01:22:39 +0000

Google showed that, unlike with Wave, they are willing to integrate Buzz into the majority of their products. Out of the box, It is integrated with Gmail, Google Profile, the mobile homepage, Google Maps mobile and so on. If you think about it, almost everyone who uses any Google Service will be, at least, taking a glimpse to Google Buzz.

Microsoft tried this with their Live Spaces and ‘your network’ crap that just turned Hotmail into an annoying mess. Yahoo tried it and failed with their status updates and ‘connections’. Why does Google think it will succeed where they failed?

thought leadership marketing

tudor.totolici — Sat, 06 Feb 2010 12:21:17 +0000

Gartner’s definition of thought leadership marketing is this:

“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”

Taken from here.

Social media numbers for 2009

tudor.totolici — Mon, 01 Feb 2010 00:47:33 +0000

126 million – The number of blogs on the Internet (as tracked by BlogPulse).
84% – Percent of social network sites with more women than men.
27.3 million – Number of tweets on Twitter per day (November, 2009)
57% – Percentage of Twitter’s user base located in the United States.
4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
350 million – People on Facebook.
50% – Percentage of Facebook users that log in every day.
500,000 – The number of active Facebook applications.