Posts Tagged: google


10
Feb 10

Google Buzz

Google showed that, unlike with Wave, they are willing to integrate Buzz into the majority of their products. Out of the box, It is integrated with Gmail, Google Profile, the mobile homepage, Google Maps mobile and so on. If you think about it, almost everyone who uses any Google Service will be, at least, taking a glimpse to Google Buzz.

Microsoft tried this with their Live Spaces and ‘your network’ crap that just turned Hotmail into an annoying mess. Yahoo tried it and failed with their status updates and ‘connections’. Why does Google think it will succeed where they failed?


7
Jan 10

[RO] Mituri despre SEO #4

Traficul rezultat dintr-o campanie de SEO iti aduce venituri care sa acopere cu mult investitia.

Traficul care vine din motoarele de cautare in urma unei strategii de SEO coerente si bine aplicata ramane constant, chiar si la intreruperea altor activitati de marketing. Daca tu stii sa gestionezi volumul acesta de clienti si daca site-ul tau e pregatit, asta e alta poveste.

In functie de modelul tau de business si de metoda de monetizare aleasa, site-ul trebuie astfel gandit astfel incat sa genereze venituri. Clientul trebuie ghidat prin continutul de pe site, astfel incat decizia de a te contacta sau de a cumpara ceva sa ii vina natural. In cazul in care oricare din actiuni e dusa la bun sfarsit, tine de tine ca el sa iti devina un client fidel.

Important in astfel de cazuri e ce gasesc utilizatorii cand ajung pe site-ul tau si mai putin volumul de trafic. Eu as fi mai multumit cu 10 utilizatori care ma gasesc pe diferite motoare de cautare si 10 dintre ei cumpara, decat cu 10.000 de utilizatori pe luna si nici un client.


5
Jan 10

Mituri despre SEO #3

Firma care ti-a facut site-ul sau firma unde e hostat este experta SEO.

Firma de web-design care a facut site-ul stie intr-adevar sa faca si SEO, dar la un nivel de baza si destul de mult cat sa nu mai fie ulterior nevoie ca cineva sa modifice munca lor si ca tu sa ai costuri duble pe acelasi lucru. Pe de alta parte, nu toate firmele au un expert care sa se ocupe de asa ceva in cadrul un strategii de optimizare bine puse la punct.

In momentul in care va ganditi sa va faceti un site sau sa il imbunatatiti pe cel actual trebuie sa luati in considerare si acest aspect. Intrebati de la bun inceput pe partenerii vostri care e nivelul lor pe SEO. Va pot ei ajuta? Cereti studii de caz si testimoniale de la fosti clienti, care pot fi verificate. Daca nu, gasiti o firma specializata.

Firmele de hosting ofera cel mai des servicii de SEO prin parteneri acreditati. Daca vin si zic ca partea de SEO este inclusa in pret sau orice altceva de genul asta, de obicei nu stiu despre ce vorbesc.


27
Nov 09

Mituri despre SEO #2

Acum cativa ani se punea foarte mare importanta pe cuvintele cheie alese pentru o pagina si frecventa la care sunt folosite in text. Deja regulile s-au schimbat. Motoarele de cautare au evoluat si au o perceptie mult mai naturala asupra continutului.

Tendinta este sa scrii un text cu gandul in permanenta la utilizator. La ce cauta si ce il intereseaza pe el. Daca o sa ajunga pe pagina ta 1000 de oameni doar pentru ca ai folosit excesiv un cuvant, nu va fi relevant pentru conversiile tale. Poate doar unul din ei e chiar interesat de serviciile tale. Pe cand, daca textul este coerent si corect scris, prezentand tot o data in mod clar beneficiile, rata de conversie este mult mai mare, chiar si la un numar de doar 200 de vizitatori.

SEO nu mai e tehnica prin care aduci multi oameni pe site. E metoda prin care cu ajutorul continutului ajungi la oamenii cu adevarat interesati de ce ai de spus.


24
Nov 09

Mituri despre SEO #1

O optimizare SEO este cea mai ieftina metoda de online marketing.

Am auzit multi clienti carora li s-a vandut ideea ca, daca nu ai un buget mare, poti face SEO si atinge aceleasi rezultate sau chiar mai bune in x luni. Mi se pare o inselatorie sa sustii asa ceva in fata unui om de business doar pentru a “trage” de la el cateva sute de euro.

Daca in mod normal te costa cateva mii de euro sa te mentii pe prima pagina in AdWords, acelasi efort financiar trebuie depus si in cazul unei optimizari. Numai munca de research pe domeniul respectiv si un copy bun isi merita investitia. Plus toate modificarile care trebuie facute on-site.

Sa castigi bani pe termen scurt doar de dragul banilor e o prostie. Mai mare cred ca ar fi castigul si pentru tine, daca ai pastra o relatie stransa cu respectivul client si daca ai incerca macar sa ii aduci rezultate concrete.


20
Nov 08

Google kills Lively

…despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business.

Google’s announcement doesn’t offer much detail about the reasons for the shutdown, noting only that Lively was an experiment, and that the time has come for Google to “focus more on our core search, ads and apps business.” Lively launched with a bang back in July with talk that it could become a Second Life killer. However limited support, poor uptake not helped by only being available to Windows users, and a general disinterest in the product has seen some speculating about its future for a while.

The world of Google – everything on which Google focuses its time and effort – is built on relevant data. With a small user based and no reason to analyze such little data the move seems logical. It could also be a business decision that sooner or later had to be made.

This is an important reminder that Google has a larger goal in mind.


18
Nov 08

Google and the recesion

It’s interesting that Google is rolling out cool products like this for competing mobile devices like iPhone before their own, Android, but it does make sense. When you talk about getting rapid adoption, it doesn’t make sense to target less popular devices first, even when one happens to be your own.

You can find the free Google application in the iPhone App Store. Once you’ve either installed this application for the first time, or had it updated, you are ready to start searching with your voice. Launch the application, put it to your ear, then speak your search query to give this feature a try. I expect to see a similar feature for the G1 phone.

Where is Google going with all this? Before the recent downturn of the economy, people wondered if Google would be affected negatively by such an incident. It was a valid question, since Google’s revenue is almost entirely in the hands of companies advertising spend, and it’s easy to speculate about what would happen to those budgets.

It’s conceivable that Google will see less of an impact by these hard economic times compared to some, but I’ve got a feeling that they might even thrive if these hard times persist. As Mihai Dragan was saying companies will be looking for more efficient ways of advertising and you don’t have to look further than Google pay per click services for this. I also think Google will be seeing a higher than expected adoption rate for Google Apps.