“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”

Taken from here.

Carly Fiorina – Ex-CEO HP

Fiorina defineste leaderul ca acces persoana care schimba regulile jocului iar managerul ca persoana care obtine anumite rezultate in conditiile si constrangerile situatiei.